What could your computer do if your computer was an iPad Pro? The idea was conceived to lead viewers into thinking they were watching an unskippable ad. When suddenly, a hand appears and swipes the ad to the side, demonstrating what you could do if your computer was an iPad Pro. It became "an ad within an ad" campaign that ran in preroll slots on YouTube and Hulu.
Additional executions were created specifically for Snapchat and Instagram. What looks like an ordinary photo you'd see in your feed is revealed as part of an ad that highlights the multitasking capabilities of an iPad Pro.